Cherry Rush
2nd Place - Creative Marketing Collateral
Developed a fictitious Valentine’s Day festival for Cal Poly’s American Marketing Association’s Marketing Career Conference (MCC) 2021.
Cherry Rush
Cherry Rush is a large fictitious Music and Arts festival organization that hosts a Valentine’s Day festival annually in Los Angeles, California. From live music to rides and attractions, the Cherry Rush festival is the place for all loved ones to enjoy their time together in a safe and exciting manner. The name “Cherry Rush” originates from a pair of cherries symbolizing a couple together while the “Rush” alludes to the adrenaline rush when you catch sight of your beloved.
Cherry Rush Festival Brochure
Cherry Rush was founded in 2017 on the belief that love should be celebrated in a way that brings people together. Regardless of the type of relationship, romantic, friendship, or family love, the festival is inclusive for all to enjoy. The organization strives to be an Ally for Diversity and Inclusion, allowing attendees to be in a safe, welcoming space for self-expression. Currently, the target market mostly appeals to families, teenagers, young adults, and couples ages 2-35. In recent years, Cherry Rush has seen an increase in young adults and couples looking for a fun experience to remember and cherish their appreciation for one another. Moreover, with the LBGTQ+ acceptance growth over the last few years, it boosted attendance numbers from the LGBTQ+ community, making it a popular inclusive event for all.
